Project Details
Client
Hi-Grade Agency
Date
December 12, 2022
Category
Website Campaign
Location
Bogor, West Java
Payment
Visa, Msetrcard, Paypal...
Bricoleur Vineyard
Nestled in Sonoma County’s Russian River Valley, Bricoleur Vineyards is a family-owned estate that offers a harmonious blend of exceptional wines, farm-to-table cuisine, and warm hospitality. Guests can enjoy immersive experiences like the six-course “Rooted” pairing or the three-course “Soaring” tasting, each highlighting seasonal ingredients from the estate’s culinary gardens. The vineyard welcomes visitors of all ages, providing a family-friendly environment complete with board games and outdoor activities. Whether you’re exploring the rose gardens, relaxing by the pond, or savoring handcrafted wines, Bricoleur invites you to gather, relax, and celebrate in a stunning and relaxed setting.
Bricoleur Vineyards isn’t just about wine, it’s about creating unforgettable memories. Whether you’re joining for a romantic wine-tasting experience, a farm-to-table feast, or a family-friendly day surrounded by nature, every moment is crafted with care. With a focus on sustainability and community, Bricoleur is a place where connection thrives between people, food, and the beautiful Sonoma landscape.
Case Study
Objectives
The graph represents the organic traffic and keyword growth for Bricoleur Vineyard over a 2-year period. The data indicates a successful SEO strategy with significant improvements in traffic and keyword rankings.
Key Observation
Organic Traffic
- Starting Point: Traffic was relatively low, with some fluctuations, suggesting a period of stagnation or limited SEO efforts.
- Steady Growth: A consistent upward trend began mid-Year 1, with significant gains in Year 2.
- Peak and Dip: Organic traffic peaked but slightly declined towards the end of the 2-year period, potentially due to algorithm updates, seasonal variations, or competitive factors.
Keyword Rankings
- Total Organic Keywords: Increased to 4,377.
- Top 3 Keywords: Substantial growth in high-ranking keywords, signaling successful targeting of competitive, high-value search terms.
- Broader Distribution: Rankings improved across all keyword groups (4-10, 11-20, 21-50, and 51-100).
- SERP Features: Increased visibility in SERP features (e.g., featured snippets or rich results), driving additional traffic.
Seasonality
Bricoleur Vineyard, as a winery or vineyard, may experience seasonal variations in traffic due to harvest seasons, holidays, or wine tourism trends. These variations might explain periodic dips.
Possible Causes of Growth
Enhanced Content Strategy
- Regular publication of high-quality content related to wine, events, recipes, or vineyard activities.
- Optimization of existing pages for relevant keywords.
SEO Invesments
- Improved on-page SEO, including metadata, internal linking, and site structure.
- Expansion of keyword strategy to include long-tail and intent-driven queries (e.g., “best wine tours in Sonoma”).
Backlink Development
Acquisition of quality backlinks, possibly through partnerships, wine reviews, or PR campaigns.
Conclusion
Bricoleur Vineyard has demonstrated robust organic growth through strategic SEO efforts. With a focus on addressing recent traffic dips and leveraging seasonal opportunities, the vineyard can sustain and build upon its success.
