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Project Details

Client

Hi-Grade Agency

Date

December 12, 2022

Category

Website Campaign

Location

12291 Old Redwood Highway, Healdsburg, California.

Payment

Paypal

Aperture Vineyards & Winery

Located in the heart of Healdsburg, Sonoma County, masterfully crafts Bordeaux-style wines that capture the essence of the region’s cool-climate vineyards. Founded in 2009 by winemaker Jesse Katz, the estate offers a unique experience where exceptional wines and captivating art converge. Visitors are invited to explore the gallery hospitality lounge, inspired by renowned photographer Andy Katz’s work, and enjoy curated tastings that highlight the harmony between viticulture and visual art. Each bottle from Aperture reflects a commitment to quality, blending new world fruit with old world elegance.

Aperture Cellars combines a passion for precision winemaking with a love for storytelling through art. The tasting experiences are carefully curated to showcase the beauty of their Bordeaux-inspired wines, complemented by the vibrant imagery of Andy Katz’s photography. Every sip and every view reflect the soul of Sonoma County’s terroir and creative spirit.

Whether you’re a seasoned wine enthusiast or new to the world of fine wines, Aperture Cellars offers a welcoming and enriching environment. From intimate tastings to exploring their gallery-style lounge, it’s a destination that celebrates the intersection of nature, artistry, and craftsmanship.

Case Study

Objectives

Evaluate the organic performance of a website based on traffic trends and keyword rankings over a two-year period, as shown in the provided data, and provide actionable recommendations for improvement.

Key Observations

Organic Traffic Trends

  • Monthly Traffic Average: 3,776 visits.
  • The traffic graph shows a stable baseline over most of the period, with a noticeable spike in October of Year 2, followed by a decline to a slightly improved level compared to the initial trend.
  • Paid Traffic: Minimal, indicating the winery relies heavily on organic search.

Organic Keywords

The website ranks for 593 organic keywords, distributed as follows:

  • Top 3 positions: Minimal presence, reflecting limited visibility for high-conversion search terms.
  • 4-10 positions: Moderate rankings, offering opportunities for improvement.
  • 11-20 and 21-50 positions: A significant number of keywords are in these ranges, representing potential for optimization.
  • Keywords associated with SERP features (rich snippets, local packs, etc.) are present but underutilized.

Traffic Spikes

       The sharp traffic increase in October suggests a possible seasonal campaign, a product launch, or an external event that drove traffic.

Keyword Ranking Stability

       The keyword ranking distribution shows limited movement from lower positions (11-50) into higher-converting positions (Top 3 or 4-10).

Conclusion

       The keyword ranking distribution shows limited movement from lower positions (11-50) into higher-converting positions (Top 3 or 4-10).

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