Project Details
Client
Hi-Grade Agency
Date
December 12, 2022
Category
Website Campaign
Location
30070 Temecula Parkway, Suite 101, Temecula, CA 92592
Payment
Paypal
California Custom Pools
At California Custom Pools, we understand that every homeowner’s vision for their backyard is unique. With years of experience and a commitment to top-notch craftsmanship, we specialize in designing and building custom pools and spas that perfectly align with your lifestyle and environment. Serving Southern California, including the Temecula Valley, San Diego County, Orange County, and Palm Desert, our customer-centric approach ensures that your dream pool becomes a reality. Whether you’re envisioning a modern oasis or a family-friendly outdoor space, our team is dedicated to making it happen.
Transform your backyard into a stunning retreat with California Custom Pools. Our team of experts combines innovative designs with superior craftsmanship to create pools and spas that enhance your outdoor living experience. Serving Southern California, we’re passionate about bringing your dream oasis to life, whether it’s a sleek modern pool or a cozy family haven. Let’s make your vision a reality your perfect pool awaits.
CASE STUDY
Objectives
The graph shows the organic traffic and keyword growth for California Custom Pools over a 2-year period. It highlights a gradual start, followed by a sharp increase in organic traffic and keyword rankings in the latter half of the timeline.
Key Observation
Organic Traffic
- Initial Phase: Organic traffic was negligible for nearly the first year, suggesting a lack of SEO efforts or delayed implementation.
- Significant Growth: From mid-Year 2 onward, organic traffic experienced a sharp upward trend, peaking at approximately 134 monthly visits.
- Fluctuation at the Peak: A slight drop in traffic towards the end indicates potential challenges like algorithm updates, keyword competition, or seasonal variation.
Organic Keywords
- Total Keywords: Reached 201 by the end of the 2-year period, reflecting strong growth.
- Top Keyword Rankings:
- Keywords in the Top 3 positions grew steadily, although they constitute a smaller portion of total keywords.
- Keywords ranked 4–10 and 11–20 saw notable increases, driving significant traffic.
- SERP Features: The presence of keywords with SERP features (e.g., snippets or maps) suggests optimized targeting for localized or niche queries.
Late Start in Growth
- The delayed growth in traffic and keywords implies that the SEO strategy was implemented late or took time to gain traction. This is typical for competitive industries where results are seen over the long term.
Possible Cause of Growth
Website and Content Optimization
- Improved on-page SEO for high-intent keywords like “custom pools in California” or “luxury pool builders.”
- Creation of targeted content such as blogs, case studies, or service pages optimized for pool design, installation, or maintenance queries.
Local SEO Efforts
- Focus on local keywords and map pack optimization, crucial for service-based businesses targeting specific regions.
- Enhanced Google My Business (GMB) profile visibility.
Backlink Strategy
- Acquisition of high-quality backlinks from home improvement blogs, architecture websites, or local directories.
Technical SEO
- Improvements in website loading speed, mobile usability, and crawlability could have contributed to increased rankings.
Seasonality and Niche Demand
- Pools are typically seasonal products, with interest spiking in warmer months. This may explain the timing of growth.
Conclusion
California Custom Pools experienced substantial growth in organic visibility and keyword rankings during the latter half of the period. This growth highlights the effectiveness of their SEO strategy, albeit with a delayed start. By addressing seasonal challenges and enhancing content and local SEO, the business can maintain its momentum and achieve further growth.
